“Paper Carrot” is a unique bookstore and gift shop that aims to provide a delightful shopping experience. The logo design encapsulates the essence of the brand - a love for books and the joy of gifting.

The logo features an imaginative representation of a book cover with a negative space in the middle shaped like a carrot. The green leaf of the carrot is cleverly replaced by the gift wrap on a gift box, symbolizing the dual nature of the store. This creative use of negative space makes the logo memorable and visually appealing. The color palette combines the warm tones of paper with vibrant hues of orange and green, creating a welcoming and cheerful vibe.

Another representation that the green leaf of the carrot is cleverly replaced by the initials of Paper Carrot.